Campaign Portfolio
Campaign Portfolio
Embedded Files
Candidate
Candidate
I ran for party and local elected office in 2020 & 2024. I was elected to the Santa Clara County Democratic Central Committee in March 2024.
2024 Santa Clara County Democratic Central Committee, Candidate (Win)
2020 Palo Alto City Council, Candidate
2020 Santa Clara County Democratic Central Committee, Candidate
Campaigns
Campaigns
Filled many roles on over 40 campaigns through the years, primarily falling into these categories. Specific campaigns and roles listed below.
Campaign Manager
Campaign Manager
Led campaigns, including planning and implementing campaign strategies, prioritizing budget spend and developing communications plans. Advise candidates on campaign activities and progress of the campaign. Hire and oversee campaign staff, volunteers, and consultants.
Field & Data Strategy
Field & Data Strategy
As digital strategy and data director, I used PDI, county data, ActionNetwork,
Outreach Circle and additional data sources to plan out our ground game, our lawn- and road-sign strategy, our direct mail strategy, our online marketing and texting for voter outreach.
Communications & Graphic Design
Communications & Graphic Design
I was honored to be managing graphics, branding, and communications presence for several campaigns since 2018. I designed print and online ads, email banners and content, and direct mail collateral, and in some cases, the candidate logo itself.
Fundraising & Volunteering
Fundraising & Volunteering
I was honored to be able to help Congressional, State Senate, County Supervisorial, and local candidates and measures with fundraising, advocacy, endorsements, and voter outreach.
Electoral Campaigns 2024
Electoral Campaigns 2024
U.S. CONGRESS
Joe Simitian for Congress 2024 (P Win)
Endorsements Director
U.S. CONGRESS
Anna Eshoo for Congress 2024 (Withdrawn, Retiring)
Graphic Designer
STATE SENATE
State Senator Josh Becker's 2024 re-election campaign (Win)
Event Planner for first annual "Getting to Green" fundraiser for, raising $XXX K.
Graphic Designer
CITY COUNCIL
Olivia Navarro for San Jose D6 2024 (P Win)
Webmaster
Electoral Campaigns 2022
Electoral Campaigns 2022
LOCAL BALLOT MEASURE
Palo Alto Measures K & L 2022 (Win x2)
Communications Director
STATE ASSEMBLY
Jennifer Esteen, RN, for California State Assembly District 20, 2022 P (Loss)
Communications Designer
Electoral Campaigns 2020
Electoral Campaigns 2020
PRESIDENTIAL PRIMARY
Bernie Sanders for President 2020 (Won District)
Field Canvass Lead for Mountain View
"Super Volunteer"
LOCAL BALLOT MEASURE
No on Measure D, Mountain View, 2020 (Win)
Graphic Designer
CITY COUNCIL
Ruth Causey for Philomath City Council 2020 (Win)
Graphic Designer
STATE ASSEMBLY
Elizabeth Lavertu for State Assembly AD-71 2020 P (Win)
Printed Collateral
Graphic Design
COUNTY SUPERVISOR
Rhodesia Ransom for San Joaquín County Supervisor 2020 (Loss)
Graphic Designer
U.S. CONGRESS
Liam O'Mara for CD-42 (Loss)
Graphic Designer
SCHOOL BOARD
Katie Causey for Palo Alto Unified School District 2020 (Loss)
Graphic Designer
Electoral Campaigns 2018 & Earlier
Electoral Campaigns 2018 & Earlier
SCHOOL BOARD
Stacey Ashlund for Palo Alto School Board 2018 G (Loss)
Assistant Campaign Manager
Digital Strategy Director
CITY COUNCIL
Dotty Nygard for Tracy City Council 2018 P, (Loss)
Campaign Manager
Comms Designer
Digital Strategy Director
U.S. CONGRESS
Josh Harder for Congress CD-10 2018 (Win)
Co-hosted $XX K fundraiser
COUNTY SUPERVISOR
Susan Ellenberg for Santa Clara County Supervisor District 4, 2018 (Win)
SCCDP Endorsement Advocate
LOCAL BALLOT MEASURE
Palo Alto Unified School District Measure Z Bond 2018 (Win)
Canvasser
CITY COUNCIL
Shay Franco-Clausen for San Jose City Council D-9, 2018 P (Loss)
Printed Collateral Design
2018 Additional Graphic Design Clients (ad hoc, not on staff)
Anna Eshoo for Congress CD-18 2018 - Win
Jackie Smith for State Assembly District 6 2018 P - Win
Patricia Munro for Livermore City Council 2018 - Win
Rhodesia Ransom, Tracy City Council 2018 - Win
Lorien Cunningham for Cupertino School Board 2018 - Win
Rachelanne Vander Werf for Amer. River Trustee 2018 - Win
Tracie Stafford for Elk Grove Mayor 2018 - Loss
Tara Sreekrishnan for Cupertino City Council 2018 - Loss
Dionne Ybarra for Pacific Grove Mayor 2018 - Loss
Myel Jenkins for San Juan School Board 2018 - Loss
Julie Caskey for Piedmont School Board 2018 - Loss
Democratic Party Campaigns
Democratic Party Campaigns
CADEM DELEGATES
North Star Progressive Democrats 2023 (Sweep)
Campaign Manager for a slate of 14 candidates for ADEM elections
CADEM CHAIR
Delaine Eastin for California Democratic Party Chair 2021 (Loss)
Graphic Designer
CADEM DELEGATES
2021 North Star Progressive Democrats ADEM Slate (Win)
Communications
Graphic Design
CADEM CHAIR
Kimberly Ellis for California Democratic Party Chair 2019 (Loss)
Graphic Designer. Created the Kimberly Ellis “Persist” logo mashup (see @KimberlyEllis10).
Plus numerous other delegate and caucus leadership campaigns since 2017.
Political Party Positions
Political Party Positions
In addition to the actual campaign work, there is also the work of navigating and leading the political organizations that may influence or support the candidates. I am honored to have been part of the political side as well, through my participation in the County and State parties as a voting member, caucus leader, and committee participant.
Democratic National Committee (DNC)
2024 Elected Democratic National Convention Delegate
2020 Appointed Democratic National Convention Delegate
California Democratic Party (CADEM)
2023 - Elected Executive Board Member, Assembly District 23
2021 - Central Committee Member / Elected Delegate, Assembly District 24
2019 - Central Committee Member / Appointed Delegate, Assembly District 24 (Berman)*
2017-2019 - Progressive Caucus Executive Board, Communications & Media Officer
2017 - Central Committee Member / Elected Delegate, Assembly District 24
Santa Clara County Democratic Party (SCCDP)
2024 Primary - Elected to SCCDP
2024 Primary - Endorsement Committee Member
2022 - Appointed "Elected Equivalent" SCCDP Member
2022 General - North County Endorsement Subcommittee Co-Chair
2022 Primary - Endorsement Committee Member
2020 General - Endorsed Candidate for Palo Alto City Council
2020 Primary - Endorsement Committee Member
2019 - Bylaws Review Committee Member
2018 General - North County Endorsement Subcommittee Co-Chair
2018 Primary - Endorsement Committee Member
Emerge California alumna, Program Graduate, 2018
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