Experienced team leader at Google. Stanford graduate. Progressive activist with 3 years campaign experience.

Campaign strategist. Digital communicator. Data wrangler. Team cultivator. Gets things done.

EXPERIENCE

CAMPAIGN CONSULTANT, 2017 - Present

Provide Field, Communications, and Digital Strategy services for 20+ Local & State Campaigns in the Bay Area, Central Valley, and Southern California.

FIELD STRATEGY, 2018 Primary & General

  • Own the field strategy, including sourcing, purchasing, organizing, tagging, analyzing, and acting on voter data.
  • Prioritize precincts for walking and cut turf.
  • Identify and prioritize voter constituencies for ad buys and direct mail.
  • Create, target, and analyze emails, online ads, and social media posts.
  • Managed interns and volunteers.

COMMUNICATIONS & DIGITAL STRATEGY

  • Design print and digital ads, mailers, and lawn signs, including messaging. Run extensive email fundraising.
  • Maintain the brand strategy, creating flyers, printed collateral, and email campaigns that correspond with and amplify the brand message.
  • Highlight: Created the iconic Kimberly Ellis “Persist” logo mashup [link].

PROGRAM MANAGER, 2018 - 2019

Convergence’s California Health Reform Initiative

  • Established tech and processes for first field office in California.
  • Managed two Sacramento events for strategic influencers.
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doubleclick
Google Analytics

PEOPLE MANAGER & TECHNICAL PROGRAM MANAGER, 2006 - 2017

Google (including Nest // Doubleclick // Google Analytics // Identity // Corporate IT)

  • Led cross-functional teams over 10+ years at Google. Attended regular manager education, including diversity awareness and harassment trainings. Advocated for women and POC in tech.
  • Successfully delivered numerous multi-million dollar launches as a Technical Program Manager and Design Producer, including leading the Nest.com online marketing site, store, and emails (scale: 100MM+ pageviews, 10MM+ emails, 1MM+ email subscribers).

CIVIL SERVICE & POLITICAL ACTIVISM

  • Appointed Palo Alto Planning and Transportation Commissioner in 2018.
  • Elected to CADEM Progressive Caucus board as Comms Officer in 2017-2019.
  • Delegate to the California Democratic Party: Elected in 2017. Appointed in 2019.
  • Elected pledged delegate for Bernie Sanders, CA CD18 Alternate in 2016.

EDUCATION

Stanford University Logo
Vanderbilt University Logo

EMERGE CALIFORNIA, Program Graduate, 2018

STANFORD UNIVERSITY, Master of Liberal Arts (Palo Alto, 2017), Thesis: The Deep Roots of the Wood Maiden: The Evolution of German Folklore’s Holzfräulein.

UNIVERSITY OF REGENSBURG, studied languages (Germany, 2003-2005)

VANDERBILT UNIVERSITY, Bachelor of Science in Classical Studies and Computer Science (Nashville, 1997), magna cum laude

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SKILLS

Leadership & Vision

  • Campaign management
  • Program management
  • Product management
  • Field strategy
  • Digital strategy

Competencies

  • Data analysis
  • Turf cutting
  • Copywriting & messaging
  • Communications planning
  • Email fundraising
  • Contact list management

Applications & Tools

CAMPAIGN DATA

California SoS raw data / PDI / ActionNetwork / NationBuilder

ONLINE ADVERTISING

Google SEO / Analytics / Facebook / Instagram / MailChimp / VoterCircle / Newspaper buys

GRAPHIC DESIGN

Adobe Illustrator / Lightroom / Photoshop / InDesign / Canva

WEB DEVELOPMENT

HTML / CSS / JavaScript / JSON / Python

PERSONAL LIFE

Family

Love to spend time at home with my husband, two elementary-aged children, and three shelter cats. The cats are really into camouflage, as demonstrated above.

Hobbies

I enjoy writing fiction and workshopping it with colleagues. I also love to read science fiction, mysteries, and non-fiction guides to politics, economics, and leadership. I love handwriting and calligraphy. One of my friends wrote a book about cursive and invited me to contribute a page about bullet journals (shown above).

Travel

I have traveled to over 20 countries on 4 continents, so far! I look forward to vacations where I can encounter new cultures and challenge my understanding of the world.