Experienced team leader at Google. Stanford graduate. Progressive activist with 3 years campaign experience.

Campaign strategist. Digital communicator. Data wrangler. Team cultivator. Gets things done.

EXPERIENCE

COMMUNICATIONS & DIGITAL STRATEGY DIRECTOR, 2019

Close the Gap California: a statewide campaign to achieve gender balance in the California Legislature by recruiting progressive women to run.

  • Created, manage, and analyze the digital communications.
  • Own the data strategy, including database selection, data organization and tagging, and acting on the data. Scope includes targeted emails, online ads, social media posts, and fundraising emails.
  • Maintain the brand strategy, creating flyers, printed collateral, and email campaigns that correspond with and amplify the brand message.

DIGITAL STRATEGY DIRECTOR, 2018 Primary & General

Alison Cormack for Palo Alto City Council // Dotty Nygard for Tracy City Council // Stacey Ashlund for Palo Alto School Board // Elizabeth Warren for State Assembly

  • Owned the data strategy for 3 campaigns, including sourcing the data, purchasing the data, and acting on the data. Targeted emails, online ads, social media posts, and direct mail.
  • Ran extensive email fundraising for 3 campaigns, becoming the campaigns’ most successful fundraising channel.
  • Managed interns and volunteers.

COMMUNICATIONS & DESIGN, 2017 - Present

Freelance: 20+ Local Candidates // Emerge California // WIRE // Close the Gap

  • Designed print and digital ads, mailers, and lawn signs, including messaging, for 2 campaigns.
  • Created the iconic Kimberly Ellis “Persist” logo mashup [link].
  • Designed and implemented brand identities for 3 campaigns in 2018.

PROGRAM MANAGER, 2018 - 2019

Convergence’s California Health Reform Initiative

  • Established tech and processes for first field office in California.
  • Managed two Sacramento events for strategic influencers.
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doubleclick
Google Analytics

PEOPLE MANAGER & TECHNICAL PROGRAM MANAGER, 2006 - 2017

Google (including Nest // Doubleclick // Google Analytics // Identity // Corporate IT)

  • Led cross-functional teams over 10+ years at Google. Attended regular manager education, including diversity awareness and harassment trainings. Advocated for women and POC in tech.
  • Successfully delivered numerous multi-million dollar launches as a Technical Program Manager and Design Producer, including leading the Nest.com online marketing site, store, and emails (scale: 100MM+ pageviews, 10MM+ emails, 1MM+ email subscribers).

CIVIL SERVICE & POLITICAL ACTIVISM

  • Appointed Palo Alto Planning and Transportation Commissioner in 2018.
  • Elected to CADEM Progressive Caucus board as Comms Officer in 2017.
  • Elected delegate to the California Democratic Party in 2017. Appointed in 2019.
  • Elected pledged delegate for Bernie Sanders, CA CD18 Alternate in 2016.

EDUCATION

Stanford University Logo
Vanderbilt University Logo

EMERGE CALIFORNIA, Program Graduate, 2018

STANFORD UNIVERSITY, Master of Liberal Arts (Palo Alto, 2017), Thesis: The Deep Roots of the Wood Maiden: The Evolution of German Folklore’s Holzfräulein.

UNIVERSITY OF REGENSBURG, studied languages (Germany, 2003-2005)

VANDERBILT UNIVERSITY, Bachelor of Science in Classical Studies and Computer Science (Nashville, 1997), magna cum laude

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SKILLS

Leadership & Vision

  • Digital strategy
  • Campaign management
  • Program management
  • Product management

Competencies

  • Data analysis
  • Turf cutting
  • Copywriting & messaging
  • Communications planning
  • Email fundraising
  • Contact list management

Applications & Tools

CAMPAIGN DATA

California SoS raw data / PDI / ActionNetwork / NationBuilder

ONLINE ADVERTISING

Google SEO / Analytics / Facebook / Instagram / MailChimp / VoterCircle / Newspaper buys

GRAPHIC DESIGN

Adobe Illustrator / Lightroom / Photoshop / InDesign

WEB DEVELOPMENT

HTML / CSS / JavaScript / JSON / Python

PERSONAL LIFE

Family

Love to spend time at home with my husband, two elementary-aged children, and three shelter cats. The cats are really into camouflage, as demonstrated above.

Hobbies

I enjoy writing fiction and workshopping it with colleagues. I also love to read science fiction, mysteries, and non-fiction guides to politics, economics, and leadership. I love handwriting and calligraphy. One of my friends wrote a book about cursive and invited me to contribute a page about bullet journals (shown above).

Travel

I have traveled to over 20 countries on 4 continents, so far! I look forward to vacations where I can encounter new cultures and challenge my understanding of the world.