Leading endorsements, outreach, and internship programs for Joe Simitian's Congressional campaign for district 16, (over 750K residents in San Mateo and Santa Clara Counties). Showcase Joe's work to focused areas of interest. Create and operationalize outreach programs across social, email, and other applications. Design and implement large and small district events. Recruit, train, and involve highschool interns to help the campaign.
Led social media communications across multiple platforms. Design and implement large and small district events targeting the district’s over 1MM residents in San Mateo and Santa Clara Counties.
Earned strong local Democratic, media, labor, and pro-housing endorsements. Earned nearly 10k votes in a 4-seat 10-way race, but didn’t win a seat. [link: cariforcouncil.com]
Provide Campaign Management, Field, Data, Social, Graphics, Communications, and Digital Strategy services for 40+ Local & State Campaigns in the Bay Area, Central Valley, and Southern California.
CAMPAIGN MANAGEMENT
Plan and implement campaign plan and strategies.
Prioritize budget spend and communications plans.
Advise candidate on campaign activities and progress of the campaign.
Hire and oversee campaign staff, volunteers, and consultants.
FIELD & DATA STRATEGY
Own the field strategy, including sourcing, purchasing, organizing, tagging, analyzing, and acting on voter data.
Prioritize precincts for walking and cut turf.
Identify and prioritize voter constituencies for ad buys and direct mail.
Create, target, and analyze emails, online ads, and social media posts.
COMMUNICATIONS & DIGITAL STRATEGY
Design print and digital ads, mailers, and lawn signs, including messaging. Run extensive email fundraising.
Maintain the brand strategy, creating flyers, printed collateral, and email campaigns that correspond with and amplify the brand message.
Highlight: Created the iconic Kimberly Ellis “Persist” logo mashup [link].
Convergence’s California Health Reform Initiative
Established tech and processes for first field office in California.
Managed two Sacramento events for strategic influencers.
Google (including Nest // Doubleclick // Google Analytics // Identity // Corporate IT)
Led cross-functional teams over 10+ years at Google.
Successfully delivered numerous multi-million dollar launches as a Program Manager and Design Producer, including:
Led development of Nest.com online marketing site, store, and emails (scale: 100MM+ pageviews, 10MM+ emails, 1MM+ email subscribers).
Delivered mission critical subscription service on time despite overwhelming technical and logistical challenges, saving millions in pre-spent marketing dollars.
Led the high risk $100MM+ project to replace the internal system Google uses to pay, transfer, and manage Googlers’ human resources lifecycle (from hire to exit) with a 3rd party cloud based HR system.
Collaborated with a team of 160+ producers, designers, product managers, marketing, Go To Market leads, finance, tech leads, developers, test engineers, network operations, and executives to deliver projects.
Partnered with the product team to deliver key support reducing features and improved help center tools and documentation. Created a troubleshooter tool that alone reduced support volume by half.
Mentored teams, direct reports, and indirects/extended team, creating opportunities for them to shine in a way that benefitted the product, resulting in new team leads and promotions to senior roles.
Marquis Who's Who Professional Women, 2021.
Palo Alto PTA Council Honorary Service Award, 2021
Awarded 33 times at Google, including the prestigious Citizenship Award.
Valley Water's Renewed Safe, Clean Water & Natural Flood Protection: Independent Monitoring Committee, 2021-Present
Appointed Palo Alto Planning and Transportation Commissioner in 2018-Present. Chair 2020. Reappointed for a second term in 2023.
Expanded Community Advisory Panel, 2019-2021.
North Ventura Coordinated Area Plan Working Group, 2018.
Voting Member of the Santa Clara County Democratic Party since 2017.
Delegate to the California Democratic Party since 2017. Elected to the CADEM Executive Board in 2023.
Elected DNC delegate in 2024; appointed in 2020.
Executive Board Member of the Peninsula Democratic Coalition, the oldest and most prestigious Democratic club on the San Francisco peninsula.
EMERGE CALIFORNIA, Program Graduate, 2018
STANFORD UNIVERSITY, Master of Liberal Arts (Palo Alto, 2017), Thesis: The Deep Roots of the Wood Maiden: The Evolution of German Folklore’s Holzfräulein.
UNIVERSITY OF REGENSBURG, studied languages (Germany, 2003-2005)
VANDERBILT UNIVERSITY, Bachelor of Science in Classical Studies and Computer Science (Nashville, 1997), magna cum laude
Campaign management
Program management
Product management
Field strategy
Digital strategy
Data analysis
Turf cutting
Copywriting & messaging
Communications planning
Email fundraising
Contact list management
Graphic design & layout
CAMPAIGN DATA
California SoS raw data / PDI / ActionNetwork / NationBuilder / SQL / Tableau
ONLINE ADVERTISING
Google SEO / Analytics / Facebook / Instagram / MailChimp / OutreachCircle / Media buys
GRAPHIC DESIGN
Adobe Creative Suite / Illustrator / Lightroom / Photoshop / Spark / Premiere / InDesign / Canva
Love to spend time at home with my husband, two children, and three shelter cats. The cats are really into camouflage, as demonstrated above.
I enjoy writing fiction and workshopping it with colleagues. I also love to read science fiction, mysteries, and non-fiction guides to politics, economics, and leadership. I love handwriting and calligraphy. One of my friends wrote a book about cursive and invited me to contribute a page about bullet journals (shown above).
I have traveled to over 20 countries on 4 continents, so far! I look forward to vacations where I can encounter new cultures and challenge my understanding of the world.