Experienced team leader at Google. Stanford graduate. Progressive activist with 4 years campaign experience.

Campaign strategist. Digital communicator. Data wrangler. Team cultivator. Gets things done.

EXPERIENCE

CANDIDATE, Cari Templeton for Palo Alto City Council, 2020 General (G)

Earned strong local Democratic, media, labor, and pro-housing endorsements, and pioneered campaigning locally in a pandemic. Earned nearly 10k votes as a newcomer in a 4-seat 10-way race, but didn’t win a seat this time. [link: cariforcouncil.com]

CAMPAIGN CONSULTANT, 2017 - Present

Provide Field, Communications, and Digital Strategy services for 20+ Local & State Campaigns in the Bay Area, Central Valley, and Southern California.

FIELD STRATEGY

  • Own the field strategy, including sourcing, purchasing, organizing, tagging, analyzing, and acting on voter data.

  • Prioritize precincts for walking and cut turf.

  • Identify and prioritize voter constituencies for ad buys and direct mail.

  • Create, target, and analyze emails, online ads, and social media posts.

  • Managed interns and volunteers.

COMMUNICATIONS & DIGITAL STRATEGY

  • Design print and digital ads, mailers, and lawn signs, including messaging. Run extensive email fundraising.

  • Maintain the brand strategy, creating flyers, printed collateral, and email campaigns that correspond with and amplify the brand message.

  • Highlight: Created the iconic Kimberly Ellis “Persist” logo mashup [link].

PROGRAM MANAGER, 2018 - 2019

Convergence’s California Health Reform Initiative

  • Established tech and processes for first field office in California.

  • Managed two Sacramento events for strategic influencers.

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doubleclick
Google Analytics

PEOPLE MANAGER & PROGRAM MANAGER, 2006 - 2017

Google (including Nest // Doubleclick // Google Analytics // Identity // Corporate IT)

  • Led cross-functional teams over 10+ years at Google.

  • Successfully delivered numerous multi-million dollar launches as a Program Manager​ and ​Design Producer​, including:

    • Led development of ​Nest.com​ online marketing site, store, and emails (scale: 100MM+ pageviews, 10MM+ emails, 1MM+ email subscribers).

    • Delivered ​mission​ critical subscription service​ on time despite overwhelming technical and logistical challenges, saving millions in pre​-spent marketing dollars.

    • Led the high risk $100MM+ project to replace the internal system Google uses to pay, transfer, and manage ​Googlers’ human resources lifecycle (from hire to exit) with a 3rd party cloud ​based HR system.

  • Collaborated with a team of 160+​ producers, designers, product managers, marketing, Go To Market leads, finance, tech leads, developers, test engineers, network operations, and executives to deliver projects.

  • Partnered with the product team to ​deliver key support​ reducing features and improved help center tools and documentation. Created a troubleshooter tool that alone reduced support volume by half.

  • Mentored teams, direct reports, and indirects/extended team, creating opportunities for them to shine in a way that benefitted the product, resulting in new team leads and promotions​ to senior roles.

CIVIL SERVICE & POLITICAL ACTIVISM

  • Delegate to the California Democratic Party since 2017.

  • Appointed at-large DNC delegate for Bernie Sanders in 2020.

  • Appointed Palo Alto Planning and Transportation Commissioner in 2018. Chair 2020.

  • Elected to CADEM Progressive Caucus executive board as Comms Officer in 2017-2019.

EDUCATION

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  • EMERGE CALIFORNIA, Program Graduate, 2018

  • STANFORD UNIVERSITY, Master of Liberal Arts (Palo Alto, 2017), Thesis: The Deep Roots of the Wood Maiden: The Evolution of German Folklore’s Holzfräulein.

  • UNIVERSITY OF REGENSBURG, studied languages (Germany, 2003-2005)

  • VANDERBILT UNIVERSITY, Bachelor of Science in Classical Studies and Computer Science (Nashville, 1997), magna cum laude

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SKILLS

Leadership & Vision

  • Campaign management

  • Program management

  • Product management

  • Field strategy

  • Digital strategy

Competencies

  • Data analysis

  • Turf cutting

  • Copywriting & messaging

  • Communications planning

  • Email fundraising

  • Contact list management

  • Graphic design & layout

Applications & Tools

CAMPAIGN DATA

California SoS raw data / PDI / ActionNetwork / NationBuilder / SQL / Tableau

ONLINE ADVERTISING

Google SEO / Analytics / Facebook / Instagram / MailChimp / OutreachCircle / Media buys

GRAPHIC DESIGN

Adobe Creative Suite / Illustrator / Lightroom / Photoshop / Spark / Premiere /  InDesign / Canva

PERSONAL LIFE

Family

Love to spend time at home with my husband, two children, and three shelter cats. The cats are really into camouflage, as demonstrated above.

Hobbies

I enjoy writing fiction and workshopping it with colleagues. I also love to read science fiction, mysteries, and non-fiction guides to politics, economics, and leadership. I love handwriting and calligraphy. One of my friends wrote a book about cursive and invited me to contribute a page about bullet journals (shown above).

Travel

I have traveled to over 20 countries on 4 continents, so far! I look forward to vacations where I can encounter new cultures and challenge my understanding of the world.